Analysis: Amid Challenges, Is Swift Seeking to Reinvent Itself?
When Swift's annual Sibos conference opens in Vienna next week, the exhibition floor will be crowded with banks and technology vendors displaying their offerings and prospecting for new clients. The event, now in its 30th year, is a major success story and money-maker for Swift and, by all appearances, a vote of confidence from its financial industry owners and members.
But at the same time, as in past years, many of those in attendance will also be casting wary eyes on Swift, which can be perceived as either a partner or a competitor, depending on the circumstances, and has deep pockets to finance new business initiatives.
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